A brand in the process of building its foundations. Rowen is all about the rugged putter reaches of mountainous terrain north of Lake Sonoma. A massive ranch sits on the ridge just south of the Mendocino County line, and in prime placement sit plots of vineyards.
This project was all about the terrain, the wild, the endless expanses of skies and rolling hills, and the heights. Capturing altitude can often be difficult with the exception of being on an alpine slope. But here we utilized light to our advantage. The glow of the early morning light, and the streaks of light cutting through giant oaks at sunset helped to accentuate the movement of the hills.
Direction:
Key figures and their connection to the land, the communication necessary and trust in the vint i culture team who are given the task of making the drive up the mountain daily.
The vastness of rugged terrain and the connection of the wines to that power.
Color:
deep blues during day, drop of luminance and saturation. Bright yellows and rich oranges, reds shifted towards orange. Greens less luminance but remaining saturation, to match label colors. Texture and depth as focus.